Examlex
What is the rationale for local advertising?
Nominal and Ordinal
Pertaining to the types of data measurement scales; nominal scale categorizes data without a numerical order, while ordinal scale organizes data in a specific, ranked order.
Communication Research
The study of how people use messages to generate meanings within and across various contexts, channels, and media.
Metric
A quantitative measure for a concept or activity—for example, the impact factor in scholarly publishing as a measure of influence.
Anomalous Data
Data points or observations that deviate significantly from the rest of the dataset, potentially indicating errors or novel findings.
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