Which of the Following Is True of Service Marketers

question 35

Multiple Choice

Which of the following is true of service marketers?

• A)They can always predict the consistency of service quality.
• B)They can typically offer customers a free trial of the service.
• C)They must identify ways of illustrating the benefits their service will provide.
• D)They typically market a service the same way a product would be marketed.
• E)They have no way to quantitatively measure service quality.

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Definitions:

Strategic Philanthropy

Involves companies aligning their charitable giving with their business goals and objectives, often to bring about social change or benefit their industry or operating context.

Dodd-Frank Wall Street

A United States federal law passed in 2010 aimed at reducing risks in the financial system by imposing comprehensive regulations on financial institutions.

Financial Literacy

The ability to understand and use various financial skills, including personal financial management, budgeting, and investing.

Whistle-Blowers

Individuals who expose illegal practices or unethical conduct within an organization to the authorities or the public.