Every Point of Contact a Company or Brand Has with a Consumer

question 130

Multiple Choice

Every point of contact a company or brand has with a consumer is called a(n) ________.

• A)touchpoint
• B)channel
• C)promotion
• D)integration
• E)feedback

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Definitions:

Trait Theory

A personality theory that advocates breaking down behavior patterns into a series of observable traits in order to understand human behavior.

Observable Characteristics

Traits or features of an individual or entity that are visible and measurable, often used in research and data analysis to draw conclusions or make predictions.

Human Behavior

The spectrum of behaviors and gestures shown by humans as they interact with their surroundings, shaped by culture, feelings, attitudes, and genetic factors.

Core Self-evaluation

A personal assessment that reflects fundamental appraisals about one's self-worth, competency, and capability in various aspects of life.