________ Components of the Promotion Mix Do Not Seek a Short-Term

question 85

Multiple Choice

________ components of the promotion mix do not seek a short-term increase in sales.Instead,with these communication activities,the company tries to maintain a positive image of an organization and its products.

• A)Personal selling
• B)Sales promotion
• C)Public relations
• D)Word of mouth marketing
• E)Direct marketing

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Definitions:

Action Potential

A sudden change in electrical charge across a cell membrane, resulting in a rapid signal that can travel along neurons.

Cell Membrane

A biological membrane that separates the interior of all cells from the outside environment, controlling the passage of substances.

Voltage

The difference in electric potential between two points, crucial in the generation and transmission of nerve impulses in neurons.

Refractory Periods

Time intervals following an action potential during which a neuron is incapable of firing again or the threshold for firing is elevated.