Which of the Following Is NOT a Step in Developing

question 58

Multiple Choice

Which of the following is NOT a step in developing a promotional plan?

• A)identifying the target audiences
• B)designing the marketing mix
• C)establishing communication objectives
• D)determining the communication budget
• E)evaluating the effectiveness of the communication program

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Definitions:

Mutual Funds

Investment vehicles that pool money from multiple investors to buy a diversified portfolio of stocks, bonds, or other securities.

Jensen's Measure

A performance metric that evaluates the excess return of an investment portfolio over the predicted return by the Capital Asset Pricing Model (CAPM), adjusted for market risk.

Market Portfolio

A hypothetical collection of all market assets, each proportioned by its market value.

Betas

An evaluation measure for the volatility or inherent risk present in a security or portfolio in comparison to the total market.