An Ad in a Professional Journal Targeted to an Audience

question 147

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.

• A) viral marketing
• B) stealth marketing
• C) a push strategy
• D) a pull strategy
• E) public relations

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Definitions:

Selling Assets

The act of disposing of assets, such as property, equipment, or investments, for the purpose of liquidity, capital, or to reduce debt.

Renewal Strategy

A plan aimed at reviving a company or brand to stimulate growth, often through innovation, rebranding, or restructuring efforts.

Scale

A system or series of marks used for measuring or quantifying objects, space, or the degree of something, often used in various contexts from business to scientific research.

Mix Of Operations

The combination of different processes, activities, and tasks used by an organization to produce goods or provide services.