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The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers.The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad,in small print,is an explanation of how the effectiveness of Benadryl was determined.The ad also shows a package of Benadryl so consumers can easily recognize it at the store.Identify the different components of the communication model for this advertisement.
Return on Investment
A measure of the profitability of an investment, calculated by dividing the net gains from the investment by its cost.
Investment Turnover
A ratio measuring how efficiently a company generates sales from its inventory investments.
Profit Margin
A financial metric expressing the percentage of revenue that remains as profit after all operating expenses are deducted.
Return on Investment
A financial metric used to measure the efficiency of an investment, calculated by dividing the profit gained from the investment by its cost.
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