Explain the Buzz Building Form of Viral Marketing

question 126

Essay

Explain the buzz building form of viral marketing. What are the aims of viral marketing, and how are they accomplished? Give an example of a successful viral marketing campaign.

Differentiate between various leadership styles and their appropriateness in diverse organizational contexts.

Appreciate Peter Drucker’s perspective on effective leadership principles.

Relate the concepts of servant leadership and transformational leadership to ethical and moral leadership practices.

Understand the concepts and differences of reward power, coercive power, legitimate power, referent power, and expert power.