When Consumers Are Unable to Judge the Quality of a Product

question 63

Multiple Choice

When consumers are unable to judge the quality of a product through examination or prior experience,they usually do which of the following and assume that the higher-priced product is the higher-quality product?

• A)make a price-quality inference
• B)depend on an internal reference price
• C)assess the fair price
• D)experience an assimilation effect
• E)experience a price-placebo effect

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Definitions:

Tumor Suppressor Genes

Genes that regulate cell growth and division, and when mutated, can lead to a loss of cell control and cancer.

Oncogenes

Genes that have the potential to cause cancer when mutated or expressed at high levels.

Noncoding DNA

Segments of DNA that do not encode protein sequences, but may have regulatory functions and are involved in controlling gene expression.

Eukaryotic Chromosomes

Eukaryotic chromosomes are structures within the nucleus of eukaryotic cells, made up of DNA and protein, that carry genetic information.