A(n) ________ Provides Most or All of the Services Needed

question 13

Multiple Choice

A(n) ________ provides most or all of the services needed to mount an advertising campaign.

• A) institutional agency
• B) limited-service agency
• C) creative services agency
• D) in-house agency
• E) full-service agency

---

Definitions:

Customer Relationships

The interactions and engagements a business maintains with its customers, aiming to build loyalty and repeat business.

Personal Data

Information relating to an identified or identifiable person, including names, ages, addresses, and more.

Trust

The confidence in the reliability, truth, ability, or strength of someone or something, which is crucial in building relationships in both personal and professional contexts.

Private Label Brands

Products manufactured by one company for sale under another company's brand, typically retailer brands that are positioned as lower-cost alternatives to national brands.