Colgate-Palmolive Replaced Its Brand Management Structure with a Product Category

question 80

Multiple Choice

Colgate-Palmolive replaced its brand management structure with a product category management structure.A manager who had once managed Colgate toothpaste now manages all of the company's dental products.Under Colgate's new system,a product category manager would have ________.

• A)profit and loss responsibility for all dental products
• B)completely different duties than the brand manager had
• C)to use persuasion as opposed to direct authority to achieve goals
• D)no authority over functions,other than marketing,that affect dental products
• E)no authority over international dental product sales

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Definitions:

Apparent Agency

A legal concept where a principal is liable for the acts of their agent, based on the appearance of authority the agent has been given, even if no actual authority was given.

Implied Agency

A form of agency relationship created by actions of the parties involved rather than a written agreement, suggesting one party can act on behalf of another.

Express Agency

An agency relationship created by an explicit written or oral agreement between the agent and the principal.

Exclusive Agency

A contractual arrangement in which one agent is given the exclusive right to represent a client or a property, typically in the sale of real estate or intellectual property.