What Is the Most Logical Explanation for Why Retailers Carry

question 62

Multiple Choice

What is the most logical explanation for why retailers carry private-label brands?

• A)to eliminate the need for competitive advantages
• B)to encourage transaction marketing
• C)to support trade promotions
• D)to earn more profit
• E)to prevent sales cannibalization

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Definitions:

Globalizing Operations

The process of expanding business operations on a global scale, adapting to international markets, and leveraging global efficiencies.

Supply Chain

The network of all entities involved in producing and delivering a product or service from supplier to customer.