Which of the Following Is a Disadvantage of the Brand

question 73

Multiple Choice

Which of the following is a disadvantage of the brand management system?

• A) a tendency to avoid price differentiation
• B) too much focus on the supplementary and complementary roles of all product lines
• C) a tendency to overemphasize short-term gains in sales
• D) an interdependent structure that can undermine personal responsibility
• E) too much focus on establishing brand equity

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