A Company Makes Several Different Kinds of Shampoo, but It

question 49

Multiple Choice

A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.

• A) downward line stretch
• B) upward line stretch
• C) cannibalization strategy
• D) filling-out strategy
• E) product line contraction

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Definitions:

Undue Influence

The situation in which one person takes advantage of his or her dominant position in a relationship to unfairly persuade the other person and interfere with that person’s ability to make his or her own decision.

Testamentary Disposition

The distribution of an individual's property after death, as outlined in their will or testament.

Artificial Insemination

A medical procedure involving direct insertion of semen into a woman's uterus or cervix to facilitate pregnancy.

Intestacy Law

Laws that govern the distribution of a deceased person's estate when they die without a valid will.