In Addition to Regular Alka-Seltzer,there Is an Alka-Seltzer Product for Each

question 83

Multiple Choice

In addition to regular Alka-Seltzer,there is an Alka-Seltzer product for each of the following: cold sufferers,people with upset stomachs,people who can't sleep,people with allergies,and people who have a severe headache.The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

• A)full line strategy
• B)downward line stretch
• C)cannibalization strategy
• D)undifferentiated strategy
• E)upward line stretch

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Definitions:

Humanistic Psychologists

Psychologists who focus on an individual's potential for growth and emphasize personal freedom, self-awareness, and self-fulfillment.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory in psychology proposed to explain human motivation.

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of the self and the actualizing tendency.

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud focusing on unconscious processes and childhood experiences.