A(n)________ Is a Good or Service for Which Consumers Will

question 132

Multiple Choice

A(n) ________ is a good or service for which consumers will spend time and effort gathering information on price,product attributes,and product quality.

• A)impulse product
• B)homogeneous product
• C)shopping product
• D)convenience product
• E)emergency product

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Definitions:

Innovation Process

A sequence of actions involving the creation, advancement, and execution of novel concepts or items.

Heuristics

Simple, efficient rules, either hard-coded by evolutionary processes or learned, that help in making decisions, forming judgments, or solving problems.

Amabile's Components

Refers to Teresa Amabile's theory that innovation requires expertise, creative-thinking skills, and intrinsic task motivation.

Emerging Innovations

New developments or technologies that are on the verge of becoming widely known or used.