Which of the Following Is the Process of Dividing a Larger

question 134

Multiple Choice

Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?

• A)acculturation
• B)segmentation
• C)market fragmentation
• D)market aggregation
• E)positioning

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Definitions:

Coombs' Three-Stage Model

A crisis communication framework that outlines three phases—pre-crisis, crisis, and post-crisis—for managing an organization's response to a crisis.

Crisis Communications

The strategies and actions taken by an organization to communicate effectively during times of crisis to manage its reputation.

Natural Disaster

Severe and catastrophic weather events or geological occurrences that cause significant damage, harm, or loss.

Government Entity

An organization or agency owned and operated by the government, serving the public's interests.