Which of the Following Is the Best Example of the Long

question 106

Multiple Choice

Which of the following is the best example of the long tail approach to selling?

• A)Nearly 20% of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
• B)Kraft Foods focuses on the 20% of U.S.households that purchase 80% of the Miracle Whip the company markets.
• C)Barnes & Noble stocks the most popular books and magazines in its retail stores.
• D)Google lets advertisers target certain ads to certain segments of search engine users.
• E)Staples segments its business-to-business markets based on sales volume.

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Definitions:

Executive Team

A group of top-level managers and executives who work together to develop and implement strategic plans for an organization.

Middle Management

Managers who serve as an intermediary between senior management and operational staff, often responsible for translating strategic objectives into actionable plans.

Top Executives

Individuals who hold the highest-level management positions in an organization, responsible for developing strategies and policies to achieve organizational goals.

Board of Directors

A group of individuals elected to represent shareholders and make high-level decisions about the direction and policy of a company.