A Perceptual Map Is Used to ________

question 102

Multiple Choice

A perceptual map is used to ________.

• A)compare and contrast consumer psychographic segments
• B)create consumer cross-tabulations for marketing research
• C)locate consumers within a primary metropolitan statistical area (PMSA)
• D)determine how consumers position products in relation to one another
• E)identify the critical stage of the targeting process for the marketer