________ Is the Process of Collecting,analyzing,and Interpreting Data About Customers,competitors,and

question 62

Multiple Choice

________ is the process of collecting,analyzing,and interpreting data about customers,competitors,and the business environment to improve marketing effectiveness.

• A)Marketing research
• B)Marketing management
• C)Competitive intelligence
• D)Marketing intelligence
• E)Internal marketing

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Definitions:

Consumer Credit

Loans extended to individuals for personal, family, or household purchases or expenses.

Payables Risk Analysis

The assessment of the risks associated with failing to meet the company’s obligations on time, affecting its creditworthiness.

Receipts Assessment

This involves evaluating and analyzing the receipts of a business to determine its financial health and performance.

Restocking Costs

Expenses associated with replenishing inventory or stock levels in a business, including purchasing, shipping, and handling costs.