Which of the Following Statements About Customer Relationship Management (CRM)programs

question 35

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

• A)The success of a CRM program relies on its use of mass communication channels.
• B)CRM programs include information gathered from each customer touchpoint.
• C)Internet technology is a barrier to the successful implementation of CRM programs.
• D)To succeed,all companies should engage in CRM every time they interact with a customer.
• E)Only consumer marketers can benefit from the use of CRM programs.

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Definitions:

Organizational Performance

A measure of how effectively an organization meets its goals and objectives, often evaluated through financial results, output, and efficiency metrics.

Cash Flow

The total amount of money being transferred into and out of a business, especially affecting liquidity.

Base Pay Method

A compensation approach that determines the initial salary offered to an employee, not including extra forms of compensation like bonuses or overtime.

Market Pricing

The process of determining the salary levels and ranges for positions within a company by comparing them with similar jobs in the external labor market.