Marketers Often Use Generational Marketing Because Members of a Generation

question 59

Multiple Choice

Marketers often use generational marketing because members of a generation tend to share the same ________.

• A) lifestyle
• B) income and social class
• C) outlook and priorities
• D) psychographics and usage patterns
• E) geodemographics

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Definitions:

Critique

The act of evaluating or analyzing something critically, often with an emphasis on identifying its merits and faults.

Morale

Morale is the capacity of a group's members to maintain belief in an institution or goal, particularly in the face of opposition or hardship.

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Generalized Belief

A widely held opinion or conviction that is not specific to a particular instance but applies across many situations.