Examlex
When marketers at Procter & Gamble selected Generation Y,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which of the following?
First-Order Autocorrelation
A statistical measure of the relationship between a variable's current value and its immediate past value.
Durbin-Watson Statistic
A statistical method utilized to identify autocorrelation within the residuals of a regression analysis.
Sample Regression Equation
An equation that estimates the relationship between the dependent variable and one or more independent variables based on sample data.
Intercept Term
A constant term in a regression equation that represents the expected value of the dependent variable when all independent variables are zero.
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