The Division of Buyers into Groups Based on Lifestyle or Personality

question 130

Multiple Choice

The division of buyers into groups based on lifestyle or personality characteristics is ________ segmentation.

• A)behavioral
• B)psychographic
• C)values
• D)demographic
• E)needs

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Definitions:

Covert Sensitization Therapy

A psychological treatment method that uses negative imagery to reduce the occurrence of an unwanted behavior by associating it with unpleasant sensations or consequences.

Imagery

The use of descriptive or figurative language to create vivid mental pictures, invoking sensory experiences in the mind of the reader or listener.

Alcohol Use

The consumption of beverages containing ethanol, which can range from moderate drinking to alcohol abuse and dependence.

Alcohol Use Disorders

A range of conditions arising from alcohol abuse that affect an individual's health, daily living, and relationships.