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A Firm Has Categorized Its Customers into Two Groups,high-Volume Customers

question 149

Essay

A firm has categorized its customers into two groups,high-volume customers and low-volume customers.Explain the different styles of communication the firm should implement to reach each group of customers.


Definitions:

Disappointment

The feeling of sadness or displeasure caused by the non-fulfillment of one's hopes or expectations.

Bad-News Message

A communication that conveys disappointing, unfavorable, or negative information to the receiver.

Goodwill

An intangible asset that represents the value of a business's reputation, brand, and customer relationships.

Apologize

The act of expressing remorse or regret for one's actions or words, often aiming to mend or improve a relationship.

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