Markets Can Be Segmented into Group of Nonusers,ex-Users,potential Users,heavy Users,and

question 148

Multiple Choice

Markets can be segmented into group of nonusers,ex-users,potential users,heavy users,and moderate users of a product.This is an example of ________ segmentation.

• A)behavioral
• B)occasion
• C)demographic
• D)psychographic
• E)geocoding

---

Definitions:

Intermarriage

Marriage between partners who are from different social, racial, religious, ethnic, or cultural backgrounds.

Racism

Prejudice, discrimination, or antagonism directed against individuals or groups based on their race or ethnicity, often stemming from a belief in racial superiority or inferiority.

Internal Colonialism

A concept that explains how a country's dominant group exploits minority groups for its economic advantage, often creating economic and political inequalities within a nation.

Brain Size

The physical measurement of the brain's volume, often discussed in relation to cognitive abilities or evolutionary biology.