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Markets Can Be Segmented into Group of Nonusers,ex-Users,potential Users,heavy Users,and

question 148

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Markets can be segmented into group of nonusers,ex-users,potential users,heavy users,and moderate users of a product.This is an example of ________ segmentation.


Definitions:

Planning Phase

A critical stage in a project or research where objectives are defined, methods are selected, and resources are allocated, setting the groundwork for successful execution.

Evaluation

The systematic process of determining the merit, worth, or value of something, often for the purpose of making decisions about possible improvements or the continuation of an intervention or program.

Goal Statements

Clearly defined objectives or outcomes a project, study, or individual aims to achieve.

Target Population

The specific group of individuals within a larger population that a study or research project aims to understand or affect.

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