Which of the Following Is the Best Example of the Long

question 106

Multiple Choice

Which of the following is the best example of the long tail approach to selling?

• A)Nearly 20% of the videos delivered by Netflix are older or obscure titles from its vast collection of videos.
• B)Kraft Foods focuses on the 20% of U.S.households that purchase 80% of the Miracle Whip the company markets.
• C)Barnes & Noble stocks the most popular books and magazines in its retail stores.
• D)Google lets advertisers target certain ads to certain segments of search engine users.
• E)Staples segments its business-to-business markets based on sales volume.

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Definitions:

Direct Method

A way of presenting the cash flow statement where major classes of gross cash receipts and cash payments are disclosed, providing insight into specific cash flow activities.

Indirect Method

A financial accounting technique used in cash flow statements to adjust net income for the effects of non-cash transactions.

Current GAAP

Generally Accepted Accounting Principles as they are presently defined and practiced in the United States for financial reporting.

Direct Method

A way of reporting cash flows from operating activities by showing major classes of gross cash receipts and payments.