When the Size and Purchasing Power of a Target Segment

question 76

Multiple Choice

When the size and purchasing power of a target segment can be determined,it possesses the requirement of being ________.

• A)measurable
• B)accessible
• C)substantial
• D)differentiable
• E)profitable

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Definitions:

Stoicism

is an ancient Greek philosophy that teaches the development of self-control and fortitude as a means of overcoming destructive emotions.

Predestination

The belief or doctrine that all events are predetermined by a divine will or fate, and humans have no real ability to alter their futures.

Belief

A psychological state in which an individual holds something to be true, based on evidence, trust, or confidence, not requiring proof for acceptance.

Public Service

Services provided by the government to its citizens, either directly through public sector agencies or by financing provision of services.