Demographic Variables Are So Frequently Used in Market Segmentation Because

question 65

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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Definitions:

Reality Therapy

A form of counseling that emphasizes personal responsibility and focuses on the present rather than the past, helping individuals choose more effective behaviors to fulfill their needs.

Contextual Therapies

Therapies that focus on understanding and addressing the individual's environment, relationships, and context as integral to the process of healing and change.

Constructivism

A theory in education and psychology suggesting that humans construct knowledge and meaning through experiences and interactions with the world.

Objective Reality

A concept referring to the existence of an external world independent of personal perceptions or beliefs.