Demographic Variables Are So Frequently Used in Market Segmentation Because

question 65

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A) create smaller segments than other methods do
• B) create more easily reached segments than other methods do
• C) do not involve stereotypes
• D) are easy to measure in comparison to many other methods
• E) involve fewer attributes to consider than other methods do

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