Superior Image, Unique Product Features, and Better Service Are All

question 22

Multiple Choice

Superior image, unique product features, and better service are all examples of ________.

• A) brand personalities
• B) brand positions
• C) perceptual maps
• D) competitive advantages
• E) customer touchpoints

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Definitions:

Marginal Cost

The additional expense involved in making or acquiring one more unit of a product or service.

Downstream Division

The part of a company or industry involved in the later stages of the production process, including distribution and retail.

Transfer Price

The price at which goods and services are sold between divisions within the same company, often used for budgetary and accounting purposes.

Buying Division

A specialized department within a company responsible for making purchase decisions and executing transactions.