When Marketers at Procter & Gamble Selected Generation Y,a Demographic

question 84

Multiple Choice

When marketers at Procter & Gamble selected Generation Y,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which of the following?

• A)market segmenting
• B)undifferentiated targeting
• C)differentiation
• D)targeting
• E)positioning

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Definitions:

Rival

In economics, a good or service is considered rival if its consumption by one individual prevents simultaneous consumption by other individuals.

Excludable

Refers to a property of a good or service where it's possible to prevent people who have not paid for it from having access to it.

Efficient Quantity

The amount of a good or service that maximizes the net benefit to society.

Nonrival

A characteristic of a good where one person's consumption does not reduce availability for others.