The First Step in Developing a Positioning Strategy Is to ________

question 136

Multiple Choice

The first step in developing a positioning strategy is to ________.

• A) set the marketing communications budget
• B) identify segmentation variables
• C) analyze the competitors' positions in the marketplace
• D) describe a product with a competitive advantage
• E) create target markets

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Definitions:

Consumer Goods

Products and services that satisfy the needs and wants of consumers through their direct consumption or use.

William Levitt

An American real-estate developer known for popularizing the modern suburb with the development of the Levittown communities in the mid-20th century.

GI Bill

A law passed in 1944 that provided a range of benefits for returning World War II veterans (commonly referred to as GIs).

Homeowners

Individuals who own their homes, possessing both the dwelling and the land on which it stands.