Which of the Following Statements About Organizational Markets Is True

question 104

Multiple Choice

Which of the following statements about organizational markets is true?

• A) The average purchase size in organizational markets is much smaller than the average purchase size in the consumer market.
• B) Demand for products in the organizational market is derived from demand for consumer products.
• C) Most demand for organizational markets is fixed.
• D) Organizational marketers have a broad customer base and a large number of buyers.
• E) Joint demand is not a factor.

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Definitions:

Gift Promises

A declaration by an individual to transfer ownership of an item to another without the exchange of payment.

Legality

The state of being in accordance with the law; legality refers to conformity with statutes and regulations.

Consideration

In contract law, something of value exchanged between parties that is essential for a valid and enforceable contract.

Public Officials

Individuals elected or appointed to carry out governmental duties and responsibilities.