A ________ Is a Set of People a Consumer Wants

question 134

Multiple Choice

A ________ is a set of people a consumer wants to please or imitate.

• A) culture group
• B) family lifestyle group
• C) perception group
• D) reference group
• E) social class group

Understand the key characteristics and criticisms of bureaucratic organisational forms.

Identify the advantages and disadvantages of various organisational structures, including functional, matrix, team, network, and organic structures.

Recognize the implications of external environment stability on organisational design choices.

Comprehend the concept of adaptive organisations and their benefits.