Examlex
Which of the following is a strategy that presents individuals with advertisements based on their Internet use?
Balanced Reciprocity
A form of exchange where goods or services of approximately equal value are traded within a specified time frame, aiming for equilibrium in the give-and-take relationship.
Negative Reciprocity
An economic term describing exchanges where one party aims to get more than it gives, often used in the context of exploitative or competitive relationships.
Retributive Reciprocity
A principle often found in social relations where actions, good or bad, are returned with actions of a similar kind, akin to the concept of "an eye for an eye."
Reciprocity
The exchange of goods and services, of approximately equal value, between two parties.
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