Predictive Technology Used by E-Marketers Relies on Which of the Following

question 21

Multiple Choice

Predictive technology used by e-marketers relies on which of the following?

• A) sophisticated brain scans revealing consumers' reactions to advertisements and products
• B) collecting data through people meters
• C) collecting qualitative information through online questionnaires
• D) drawing generalizations from professional respondents
• E) tracking the shopping patterns of large numbers of people

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Definitions:

Cell Body

The spherical part of a neuron that contains the nucleus and connects to the dendrites, which bring information to the neuron, and the axon, which sends information to other neurons.

Neuron

A specific type of cell responsible for conveying nerve signals; also known as a neuron.

Brain Volume

The total volume or size of an individual's brain, which can be indicative of health, development, and certain neurological conditions.

Alcohol

A colorless volatile liquid compound, widely used as an intoxicating ingredient in drinks, and also in medicines, antiseptics, and fuels.