A Consumer Who Is Armed with Information and Is Narrowing

question 2

Multiple Choice

A consumer who is armed with information and is narrowing down his choices and comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.

• A)problem recognition
• B)information search
• C)evaluation of alternatives
• D)product choice
• E)postpurchase evaluation

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Definitions:

Discrimination

The unfair or prejudicial treatment of people based on characteristics such as race, age, sex, or disability.

Alameda County Study

A landmark research project examining how social and lifestyle factors influence health and mortality over time.

Social Support

The perception and actuality that one is cared for, has assistance available from other people, and is part of a supportive social network.

Social Isolation

The absence of specific role relationships.