A Purchase Decision Made with Significant but Not Extensive Effort

question 68

Multiple Choice

A purchase decision made with significant but not extensive effort is classified as ________.

• A)habitual decision making
• B)extended problem solving
• C)independent heuristic rating
• D)dependent heuristic rating
• E)limited problem solving

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Definitions:

Social Identity

A person's identity as it relates to the groups they belong to.

Gender

A social construct regarding the roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Distinctiveness

The quality of being markedly different or unique in comparison to others.

Delay of Gratification

Delay of gratification denotes the ability to resist the temptation for an immediate reward and wait for a later, often greater reward.