Examlex
Consumers who feel that it's not worth the effort to consider any brands competing with their favorite brands are ________.
Referent Power
A form of power that stems from being admired and respected, often used to influence others through appeal and attraction.
Machiavellianism
A personality trait characterized by a manipulative, deceitful, and exploitative approach to interpersonal relationships and the pursuit of personal goals.
Networking
The practice of building, maintaining, and utilizing contacts and connections in professional or social spheres to gain information, resources, or support.
Non-substitutability
The quality of being irreplaceable or not easily replaced due to unique attributes or circumstances.
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