A Product's Position Is Based on Important Attributes as Perceived

question 143

Multiple Choice

A product's position is based on important attributes as perceived by ________.

• A)suppliers
• B)competitors
• C)market conditions
• D)target consumers
• E)resellers

---

Definitions:

Inferiority Feelings

The normal condition of all people; the source of all human striving.

Oedipus Complex

During the phallic stage (ages 4-5), the unconscious desire of a boy for his mother, accompanied by a desire to replace or destroy his father.

Castration Anxiety

A boy’s fear during the Oedipal period that his penis will be cut off.

Anal Conflicts

In psychoanalytic theory, tensions or issues arising during the anal stage of psychosexual development, typically related to toilet training and control.