Using ________,A Company Modifies a Basic Good or Service to Meet

question 2

Multiple Choice

Using ________,a company modifies a basic good or service to meet the needs of a specific individual customer.

• A)undifferentiated targeting
• B)positioning
• C)custom marketing
• D)mass customization
• E)differentiated targeting

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Definitions:

Standard Errors

The standard deviation of the sampling distribution of a statistic, often used to measure the precision of sample estimates.

Face-to-face

Direct interaction between individuals in the same physical space, typically involving conversation or visual contact.

Alternative Hypothesis

In hypothesis testing, it is the hypothesis that is considered if there is sufficient evidence to reject the null hypothesis; it proposes a specific relationship between variables.

Graduate Students

Individuals who have completed an undergraduate degree and are pursuing further studies at a masters or doctoral level.