________ Often Influence Others' Attitudes or Behaviors Because Others Perceive

question 133

Multiple Choice

________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product.

• A) Opinion leaders
• B) Status symbols
• C) Heuristics
• D) Reference groups
• E) Social classes

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Definitions:

Self-Esteem

The perception of one's own value or worth, which can impact behavior, motivation, and emotional well-being.

Human Relations

The study and management of how individuals interact and communicate within groups, especially in a workplace setting.

Total Quality Management

A comprehensive management approach focused on continuous quality improvement, customer satisfaction, and involving all organizational members.

TQM

Total Quality Management, a continuous effort by management to improve the quality of products and services through feedback and refinements.