Beautiful Actresses Appear in Ads Testifying to the Quality of a Brand

question 135

Multiple Choice

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?

• A) operant conditioning
• B) cognitive dissonance
• C) hierarchy of needs
• D) classical conditioning
• E) observational learning

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Definitions:

Unconditioned Response

This is an automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Sneezing

An involuntary burst of air through the nose and mouth, usually caused by irritation of the nasal mucosa.

Temper Tantrum

An emotional outburst, typically characterized by stubbornness, crying, screaming, defiance, or anger, mostly observed in children.

Raising Your Hand

A common gesture used to signal a desire to speak or ask a question, often in educational settings.