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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Social Networking Sites

Online platforms where individuals can create profiles, interact with friends and family, and share content.

Nonverbal Coding

The communication of information without the use of spoken or written language, often through body language, gestures, and facial expressions.

Emotional Response

A reaction characterized by strong feelings, such as joy, anger, or fear, triggered by stimuli or events.

Facial Expressions

Non-verbal cues expressed through the face that communicate emotions, reactions, or intentions.

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