How Do Heuristics Affect a Consumer's Decision-Making Process? Give Two

question 19

Essay

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.

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Definitions:

Motivations on Perception

Refers to how internal drives and desires influence one's interpretation of sensory information.

Impact of Emotion

The effect that emotions have on human processes and behaviors, including decision making, creativity, relationships, and physical health.

Synesthesia

A neurological condition where stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.

Tinnitus

A condition characterized by hearing noises that are not caused by an external source, often described as ringing in the ears.