A Marketing Decision Support System (MDSS)is A(n)________

question 122

Multiple Choice

A marketing decision support system (MDSS) is a(n) ________.

• A)basic system used by companies that do not have the resources to develop a marketing information system (MIS)
• B)popular syndicated research report purchased by most major media companies
• C)sophisticated information system that allows marketing managers to use statistical and modeling software tools
• D)type of custom research report often called for in the marketing research process
• E)data warehouse used to support a marketing information system (MIS)

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Definitions:

Toolmakers

Beings (often humans) who create, modify, or use tools, enhancing their ability to interact with and manipulate their environment.

Scavenging

The act of searching for and collecting food or resources by animals, including humans, from waste or dead organisms.

Atapuerca

An archaeological site in Spain known for its significant prehistoric human fossils and artifacts.