Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use

question 27

Multiple Choice

Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly.These programs and other similar ones use ________ segmentation to target their markets.

• A)demographic
• B)behavioral
• C)geodemographic
• D)organizational
• E)generational

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Definitions:

Causal Arrow

A concept used to denote the direction of cause and effect in studies and theories.

Negative Schema

Cognitive frameworks or beliefs that lead individuals to view themselves, others, and the world in a pessimistic or detrimental light.

Learned Helplessness

A condition in which individuals believe they have no control over the outcomes of events, leading to passivity and depression.

Explanatory Style

A psychological attribute that indicates how people explain to themselves why they experience a particular event, either positive or negative.