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When Gap,Inc.was developing the concept for its chain of Old Navy stores,the company gave employees who fit the desired Old Navy customer profile $200 apiece.They set them loose on a shopping spree,and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened.Gap,Inc.utilized what format of participant sampling?
Activity-Based Costing
A costing method that assigns overhead and indirect costs to specific products or projects based on their activity levels.
Overhead Cost
Expenses that are not directly attributed to creating a product or service but are necessary for running the business, such as rent, utilities, and office supplies.
Products
Items or goods that are manufactured or refined for sale.
Activity-Based Costing
A costing methodology that assigns the costs of overhead activities to products or services based on their consumption of those activities, aiming to provide more accurate cost information.
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