To Take Advantage of the Massive Amount of Data Now

question 116

Multiple Choice

To take advantage of the massive amount of data now available,sophisticated analysis techniques called ________ are becoming a priority for many firms.

• A)data mining
• B)prospecting
• C)cold calling
• D)data warehousing
• E)data tallying

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any prior learning.

Primacy of Affect

The principle that emotional responses can occur before detailed cognitive processing of stimuli, influencing perception and judgment.

Emotion Requires Cognition

The theory that cognitive processing of information is necessary before an emotional response can be triggered.